Latest research suggests that 95% of the uk population now own a mobile phone. (source NetSize Guide 2005 report for 2004)

Recent studies have shown that over 70% of mobile users make use of text messaging and it is growing every day. In the UK alone 2.16 billion messages are sent each month. (160characters.org)

The mobile phone has the largest socio demographic reach of any electronic communications device and reaches many more people from ethnic, low income and older socio demographic groups than the PC. Recent studies have shown that 70% of mobile users make use of text messaging and it is growing every day.

Studies have shown that the mobile is extending the family and social circles, with children teaching their parents to text. The mobile and text messaging are proving an accessible technology for grandparents to communicating with their grandchildren.

A picture speaks a thousand words. Without question the widest demographic reach of any electronic medium is the mobile. In the UK alone we send 2.16 billion messages each month. The mobile is classless and ageless...