The 3rd degree surveying module mopionion includes a full survey designer that allows you to design and build your own surveys quickly and easily. Routing, question delivery delays, 'cyclic questions' and 'bad data pausing' can all be incorporated into a survey making SMS surveys both sophisticated and flexible.

The designer has support for multiple choice, range and free text responses supporting full, multi-level question routing. You can also include instructional messages within the structure of a survey that require no response from the participant, even within routed surveys.

As soon as responses are received they are processed and made available in real-time via the summary report and can be downloaded as raw data in CSV or Triple-S formats. Reports can also be exported into PDF format and downloaded automatically.

Panel management and sample group management make it easy to maintain the demographic information held for panel members and to create sophisticated, reusable sample group definitions. Surveys can be used to update or create new attribute data using attribute populating questions that automatically screen and validate the data returned.

Version 2 introduces 'mobile originated' (MO) surveys. This type of survey is triggered for delivery by the participant texting in a unique keyword associated with the survey. MO surveys are great for self selection / self completion surveys, point of experience feedback, diary entries and much more.

As with all of our products, no technical or web developer experience is necessary. The tools have been developed to be easy and intuitive to use. The interface design also makes it very quick to design and deploy surveys. Even a complex multi question, routed survey can be created and issued within a few minutes and the responses reported online in seconds.

Our reach capability extends around the world, and with access to the toolsets online, mopinion offers a truly global, enterprise class solution to SMS based research.

Direct and Targeted

Reach your panel members wherever they are, at any time using using panel based scheduled surveys or self/selection, self completion surveys.

Actionable Insight

The unique combination of research and marketing capabilities within the 3rd degree's set of services create direct and highly actionable insight and intelligent marketing opportunities.

Demographic Reach

Mobile has the widest demographic reach of any electronic medium. Mobile ownership outstrips PC ownership 10 to 1 in the UK (Vodafone). It is also an ageless and classless medium. We believe the flexibility for participants and the researcher is unparalleled by any other methodology.

Speed

95% of all text messages are delivered within 10 seconds, making it one of the fastest ways to communicate. It is also quick and easy for your customers or panel members to respond to survey questions or send you feedback.

Cost

Our online applications require you to purchase no hardware or software. All you need to have is access to the internet and a web browser on your computer and you can begin using the mopinion to perform SMS based research immediately.

Ease of Use

Our application can be used by anyone, without specialist technical knowledge. There are no html or proprietary scripting languages to learn and most surveys can easily be put together in minutes.

Survey Designer

Our online application allows you to easily and securely create and deploy sophisticated surveys. Our comprehensive survey designer allows you to create new surveys, re-use existing ones or use existing questions to create a new survey. We support routing in multi question surveys, our own 'cyclic' questions, the inclusion of info messages and a variety of response types.

Cyclic Questions

Design surveys that ask more people fewer questions for a more attractive way of participating in research. With a cyclic survey the questions are split between a matched sample group, helping to reduce load and fatigue on the participants, as well as some colouration effects.

Question Routing

Easily create paths of questioning through a survey without writing logic statements. Our interface makes it extremely quick and easy to add complex routing rules in seconds.

Range of Response Types

Use combinations of multiple choice, scale or free text responses in your survey. Just because your survey is using a text message doesn't mean any loss of functionality.

Instructional Messages

Include instructional messages within the structure of the survey. Instructional messages are ideal for informing the user the survey is complete or instructing them on how to take part before it starts but can also be used in the main body of the survey.

Scheduled or Participant Triggered Issue

Choose to schedule the deployment of the survey to your panel members, or make the survey participant triggered (mobile originated).

Scheduling

Schedule surveys to run at your convenience as far into the future as you want, or set them to be issued immediately. You can also set the time delay between a response and delivery of the next question.

Live Test Before the Survey Runs

Test scheduled surveys before they are issued using the 'hard test' feature that allows you to issue the survey to your own mobile to test everything is ok before it is run.

Real-time Results and Reports

View an online summary report with the results in real-time as responses are received. It typically takes around 2 seconds from the user sending the reply, to the processed result appearing in the online summary report.

Once the survey ends, you can add your analysis comments to the report and save them along with the data. If you want your clients to have access to the reports online, this can be arranged through our permissions system.

Data Export

Export the data from a completed survey, along with the demographic data for the sample that took part, to analyse off-line in your preferred toolset. Export in CSV or Triple-s file formats or download the report as a PDF.

Panel and Sample Group Management

Manage the demographic data of your panel members and easily create sophisticated, reusable sample group definitions.

Control Who Does What

Our permissions system makes it easy to control which members of the organisation have permission to create and issue surveys or view reports.

T3D Methodology

We have worked hard to not only provide the software but the theoretical support that makes research using SMS text message a powerful and exciting new methodology.

More...

There is so much more. If you would like an on site demo and access to a demo account to try our SMS survey software please contact us.